Trollbeads as a brand has some of the most creative and loyal friends in the world, and we love to play with them. Together we make global events happen every year and the starting point is always about creating emotional connections between people on the basis of our jewelry. The main goal of the events, whether they are online, offline or both, is always to allow participants to express themselves and to be creative.

People's Uniques

People's Uniques is our newest event and it's all about Unique beads! Those who wish to participate uploads images of their favorite Uniques and then people vote on their favorites! In the end, we're left with 6 winning beads which will become part of People's Uniques Limited Edition kit. Those who uploaded the images of the 6 winning beads will win two Limited Edition Unique kits - one for themselves and one for a friend.

Read about People's Uniques

People's Bead

You have voted for the top finalist and we are counting the votes to find the winner!
The design will be available online and in stores from September 2.

People's Bead is a bead inspired by people, designed by people, and selected by people.

The winning artist will become part of the Trollbeads family of talented artists and designers and receive the winning bead created in 18k gold!

Read about People's Bead

Trollbeads Day

Trollbeads Day is a day dedicated to celebrate all who wear Trollbeads as a part of their personality, wardrobe and life story.

Every year a Limited Edition bead is released exclusively made for Trollbeads Day.

Explore the 2022 bead
event bead


"Fashion changes, but style endures."
- Coco Chanel

City Chic is the official Global Event Bead 2021, it cannot be bought online - only in stores at events!

The bead is a limited edition glass bead with a very special faceted cut – unlike any of our other beads.

Contact your local Trollbeads store for information on the next event.


Share a Christmas Card is a fun worldwide event where we give away a prize each day of December!

Our Trollbeads fans are encouraging to send Christmas cards to five random participants and in return they receive Christmas cards from friends of Trollbeads around the world.

Every Christmas card received is another chance to win a prize.

A magical event at a magical time of year!

Visit the event site
Birthday bead


Happy Birthday!

Host a birthday party at your local Trollbeads retailer, and we will give you a limited Happy Birthday bead as a birthday present!

The birthday bead cannot be purchased in stores or online.

Contact your local Trollbeads store to learn more about the event.